Notes

English revision, Chris Allen ; French translation, Martine Joulia, German translation, Daniela Thoma Includes index Intro/cases : Foreword : Brands & identity / Uli Mayer-Johanssen -- Introduction : What branding is all about today / Wally Olins -- Case 01: Metadesign: the most beautiful French come from New York: exhibition ID -- Case 02: Sasha Vidakovic (SViDesign): Big & small, east & west: how design can improve brands -- Case 03: Mike John Otto (Blackbeltmonkey): the core elements of a design studio corporate identity -- Case 04: Dave Kinsey (Blk/Markt): the making of Burton Outwear fall/winter 2007 -- Case 05: Stefan Sagmeister (Sagmeister Inc.): Logo generator for a music centre: interview -- Case 06: Michel de Boer & Tom Dorresteijn (Studio Dumbar): the national Chinese TV corporation identity -- Case 07: Marta De Francesco (MTV Europe): Electro Folk: MTV's new visual language for emerging markets -- Case 08: Atelier T√¢elescopique: identity in the digital era: Pictomato for mobile -- Case 09: Dean Di Simone (Tender): exploring the Sundance Channel identity online -- Case 10: Jacob Benbunan (Saffron Brand Consultants): Vueling: low cost, high style in the skies above Barcelona -- Case 11: Joost Perik (BSUR Amsterdam): rejuvenating Wrangler with communicative design and designed communications -- Case 12: Jeff Knowles (Research Studios): Xindao: the redesign of a sports brand from China -- Case 13: Frida Larios (Ideas Frescas): the heritage of the Maya: redesigning an ancient identity -- Logo collections : Creative industry : Advertising agencies, architects & architecture offices, artists, Branding companies, designers & design offices, film production studios, illustrators, industrial & product designers, photographers -- Events & entertainment : Championships, contests, exhibitions, fairs, festivals, shows, theatre co. -- Fashion & apparel : Clothing, eyewear, footwear, accessories -- Institutions, government & regional : Associations, churches, cities, clubs, colleges, communities, countries, foundations, institutions, museums, organizations, universities, schools -- Media : Books, campaigns, films, magazines, newspapers, portals, publishers, radio, TV, websites -- Music : Artists, bands, concerts, DJs, music festivals, music websites, record labels -- Retailers & food outlets : bars, caf√¢es, markets, shopping malls, restaurants, stores -- Service & business : Banking, catering, consulting, hotels, insurance, logistic, telecommunication, transportation, printing services, spas, yoga studio -- Miscellaneous : beverage, electronics, food, sports, transport