Eat Me: Delicious, desirable, successful packaging design

HARGREAVES, Ben

Notes
International food packaging graphic design from premier lines to the pop kitsch of mass market brands. Analysis of key international trends. The relationship between packaging, marketing and lifestyle branding.
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Additional Notes
Brands, Mass, Lifestyle, Premier, Analysis, Trends, Kitsch, Branding, Eat, Design, Successful, Packaging, Between, Delicious, Pop, Lines, Key, Marketing, Market, International, Graphic, Relationship, Food
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Edition:
Collation: Physical description
Place of Publication: Hove
Location edition Bar Code due date
Library R21430
Dewey:741.6 HAR
ISBN:04548355
pub:2004
Subjects
Graphic Design
Brands
Marketing
Food Packaging
Food Marketing
Food Design
Packaging
Packaging Design
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