Nike: The story behind the iconic business

Sutherland, Adam; Bentley, Joyce

Series: Big business
Notes
The brains behind the iconic brand, from the early innovators of shoe design to the creator of the Nike 'Swoosh'. Key business concepts. Create a business plan for your very own Nike product.
Additional Notes
shoes, business, big business, Nike, brands, brand names
Librarian's Miscellania
Physical Description: 1 v
MARC Import date: Physical description
MARC Record: Physical description
Location edition Bar Code due date
Library R27284
Dewey:338.76 SUT
ISBN:9780750269254
pub:2012
Subjects
Business
Brands
Shoes
Nike
Brand name products
Nike (Firm)
Sporting goods industry
Big business
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