Disney: The story behind the iconic business

Sutherland, Adam

Series: Big business
Notes
The brains behind the iconic brand, from the Disney brothers to the most recent CEO. Key business concepts. Create a business plan for your very own Disney product.
Additional Notes
business, big business, Disney, Disneyland, Walt Disney, movies, brand names, brands
Librarian's Miscellania
Physical Description: 1 v
MARC Import date: Indiana
MARC Record: Indiana
Location edition Bar Code due date
Library R27285
Dewey:338.47 SUT
ISBN:9780750269223
pub:2012
Subjects
Movies
Business
Disney, Walt
Disneyland
Brands
Brand name products
Walt Disney Company
Motion picture industry - United States
Big business
Disney
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