Coca Cola : the story behind the iconic business

Senker, Cath; Foy, Debbie

Series: Big business
Notes
The brains behind the Coca-Cola brand and the marketing machine that launched Coca-Cola on its pathway to stratospheric success. Explore key concepts. Create a business plan for your very own Coca-Cola product.
Additional Notes
business, marketing, brands, Coca Cola, fizzy drinks, big business, brands, brand name
Librarian's Miscellania
Physical Description: 1 v
SubTitle: the story behind the iconic business
MARC Import date: Physical description
MARC Record: Physical description
Location edition Bar Code due date
Library R27178
Dewey:338.47 SEN
ISBN:9780750269216
pub:2012
Subjects
Business
Brands
Coca Cola
Marketing
Fizzy Drinks
Brand name products
Coca-Cola Company
Soft drink industry
Big business
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