Notes

The written word -- Home is where the art is -- Five plus a day -- Britain's farm -- Four square -- Sweets and treats -- Sartorial elegance -- Sex, drugs and alcohol -- Loose lips sink ships -- Driving Aunt Daisy -- Health is wealth -- Play time -- Odds and ends Promoting prosperity : the art of life / introduction by Peter Alsop -- Agents of prosperity : building an advertising industry / Ian F. Grant -- Market research? : what market research? / Dick Frizzell -- Sure to stay : the Edmonds advertising legacy / Richard Wolfe -- Rugby, racing and beer ... and art / Warren Feeney -- Pulling power : railways advertising / Peter Alsop -- Breaking out : the Quoin Club's impact on graphic art / Gail Ross -- Britain's farm : empire marketing at home / Felicity Barnes -- New Zealand on show : innnovation, industry & nation / Noel Waite -- Living better! : house-proud homemakers / Marguerite Hill -- Kiwi chutzpah : the art of the sale / Brian Sweeney "This is a book about the art of early New Zealand advertising, before colour photography and TV changed the media landscape forever. With close to 750 images and 11 essays by respected commentators, Promoting Prosperity fills an important gap in our art history as the first dedicated and extensive collection of this rich material. But more than that, Promoting Prosperity is a celebration of the dreams and aspirations of early New Zealanders, and of our development as an emerging nation. It profiles many of the economic and social foundations that once made New Zealand the envy of the world; successes that offer an inspiring reminder that no challenge is too big to overcome and no opportunity beyond reach"--Inside dust jacket